In the Face of COVID-19, Google & Facebook Offer Support to their Advertisers

The coronavirus pandemic has upended business plans across the country. Faced with difficulty paying rent and making payroll, small business owners find themselves with a dilemma: Should they [...]

April 30th, 2020 | Tags: Social, COVID-19 |

Q&A: Using Snapchat to Increase College Enrollment

Reaching very young people (13-24) has become increasingly difficult for advertisers. They’re generally not on Facebook and they’re using Instagram less and less. This is especially problematic [...]

March 23rd, 2020 | Tags: Social, Marketing Strategy |

Pinterest is Betting on SMBs and DTCs

For small and medium businesses – especially direct-to-consumer businesses – Facebook and Instagram can feel like the only way to reach new customers. But, according to AdExchange, Pinterest is [...]

February 19th, 2020 | Tags: Social, Marketing Strategy |

Facebook Pixel 101

The Facebook pixel is simply a chunk of code. It sits silently and invisibly within your website. It’s only triggered when someone does something on your site (buys something, subscribes to [...]

December 4th, 2019 | Tags: Social, Marketing Strategy |

Facebook VP Says Focus on your Creative, Leave the Targeting to the Machines

In an interview with AdExchanger, Facebook’s VP of Global Marketing Solutions, Simon Whitcombe, stressed the importance of having the right creative, especially for direct-to-consumer brands.

November 14th, 2019 | Tags: Social, Content Creative, Marketing Strategy |