Expanding Your Brand When You Have a Small Marketing Department

Expanding Your Brand When You Have a Small Marketing Department

Executing a successful marketing strategy, especially with limited resources, can be an extremely challenging endeavor.

For instance, think about some of the issues that a small marketing department may face: 

  • Insufficient time to finish a key project 
  • Limited resources to execute effective campaigns  
  • Few team members, especially if the company is experiencing turnover 
  • Difficulty maintaining a consistent, high-quality content posting schedule 
  • Lack of helpful technologies and tools

With the odds stacked against them, at least in certain aspects, how can small marketing departments accomplish their goals in a timely manner? One solution that fits many companies' needs is to partner with a larger agency for sustainable brand growth. Let's talk about how the problems mentioned above and several others can be remedied by working with an experienced digital marketing agency. 

How Can a Digital Agency Assist a Small Marketing Department? 

There are many ways a large digital agency could be an invaluable asset for a small marketing team. Here are just a few of them: 

  • A specialized team. Most large agencies can handle customized marketing tasks in ways that a small in-house team may not be able to. 
  • Experience and knowledge. Teams in large agencies may simply be more experienced than their smaller counterparts in companies. In addition, partnering with an agency can help you avoid the "trap of limited perspective" and provide you with some fresh ideas on improving your ROI. 
  • More resources, more people. Small marketing teams may have a minimal budget to play with and may be stretched to the limit of individual workloads. In contrast, large agencies typically have vast resources at their disposal and can generate the workforce you need to see a project through to completion. 
  • Digital tools. From keyword analysis programs to robust CRM platforms, large agencies can leverage a wide range of digital tools to your advantage. 
  • Creativity. Marketers have to be creative people in general, and large agencies employ some of the best and brightest marketers around.  

3 Reasons to Partner with a Digital Marketing Agency 

There are several compelling reasons to partner with a reputable digital marketing agency. However, let's focus on three in particular: 

  1. You'll get a customized marketing plan. When you work with a large agency, their team will tailor campaigns to your company's specific needs and goals. Whether you want to increase brand awareness, generate leads, or win sales, their team can help you build your plan from the ground up, execute it, and then measure its performance. Their creative approach to problem-solving will position your brand for both short-term and long-term success. 
  2. A specialized team of experts will be on your side. When you use an agency's team to supplement your existing in-house department, you get all the benefits of their expertise without many of the drawbacks associated with traditional hires. You'll enjoy an influx of creative ideas, have a more "hands-on deck" to ensure that critical deadlines are met, and have ready assistance for aspects of the campaign that are unfamiliar to your team. 
  3. You'll have access to more digital tools. Many small marketing teams lack the digital tools to take their advertising efforts to the next level. Larger agencies don't have that problem. For instance, the CoxNext Site Analysis Tag offers visibility into consumers' media consumption, brand affinity, and demographics - valuable insights for any client! 

Partner with an Agency Like CoxNext to Supplement Your Marketing Needs 

At CoxNext, we have the experience and expertise to supplement your in-house team's efforts and ensure that your campaigns will yield the highest ROI possible. Here are just a few reasons why you should partner with us: 

  • Our proven track record. We've helped scores of clients reach their marketing goals and enjoy exponential brand growth. 
  • Our dedicated team. If you partner with us, you're guaranteed to have a team of experts dedicated to your account, always available to answer your questions and provide practical advice. 
  • Our advanced tech solutions. We are in tune with the latest and greatest technological advances in digital marketing. Our team uses cutting-edge tools and platforms to mine for key insights into your industry. 
  • Our creativity. We offer full-service creative development to clients, and our team members blend complex data with artistry to achieve the most effective messaging and medium for your ads.

Reach out to our team at CoxNext today to learn more about how our capabilities can supplement your marketing efforts and help your brand grow.

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