In today's culture, when you think politics, you may automatically think of digital political ads or social media, and with good reason. YouTube, Facebook, and other social media platforms have become the dominant platforms for viewing and discussing politics. As of April 2022, politicians have spent $2.1 billion on 14 million ads.
With such ease of delivering a political message to millions of people in the blink of an eye comes immense opportunities. Unless you can figure out how to use these digital landscapes to stay ahead, you might get lost in the shuffle, miss opportunities, and lose your political outreach. This is why it’s imperative to know how to create effective digital ads or work with a media partner for your next campaign outreach.
What makes digital advertising for politicians so advantageous is its ability to influence and reach voters with minimal costs. The best political ads reach and resonate with voters and help them understand a campaign’s messages. Almost any candidate can create an effective online marketing platform as long as they learn about each of their digital advertising options.
Political advertising on Facebook is known to be very effective. Facebook allows advertisers to not only target people based on demographics, but in the process, you can directly deliver your message to voting-age users that match a specific location. However, following the 2016 presidential election, Facebook now requires political ad campaigns to have disclosures, and they must follow the platform’s guidelines.
According to a Buffer study, the best time to post is between 1 p.m. and 3 p.m. during the week and on Saturdays. In addition, the study has found that engagement rates are 18% higher on Thursdays and Fridays.
If you want to ramp up your results, your PPC campaign needs to be running for at least three months. This will allow Google to get to know you better and provide you with the data you need to optimize and improve the quality of your advertisement. The longer the campaign runs, the more information you can collect, and it can lead you to the best possible results.
Retargeting allows you to offer display ads to those who have visited your campaign website. Visitor retargeting can help you deliver ads to those voters who are actively researching their candidates.
Retargeting can help keep interested voters engaged throughout the campaign and, as a result, increase awareness and your political outreach.
Political IP targeting works by using individual IP addresses to reach specific voter households. It accomplishes this by matching IP addresses with a list of names and street addresses. Your political ads will then be displayed on household visits across the internet on websites.
IP targeting is far superior to geo-targeting because you can target your political advertising to a specific business and household. This allows you to have a far more significant impact and response.
To maximize your political video ads, you need to ask yourself: Does my video content answer the questions people want to know? The best way to answer this question is to provide videos that address issues or event-related content combined with targeted ads.
Today's voters want to catch up on the latest election news as quickly as possible, and they have found the solution through online videos. One of the first places people go to, no matter what political information they are looking for, are YouTube videos.
When learning how to create a political ad, it’s vital to understand the different tips, laws, and best digital marketing practices.
The whole goal of political advertising is getting the right message to the right person at the right time. To succeed in digital advertising, you need to break down your voter base to know who you are trying to reach and where they are.
There are different rules for online ads versus television ads. Due to new regulations, you must take certain factors under consideration when pursuing political digital advertising, such as:
Certain landing page best practices can ensure that you can boost conversion rates and reduce cost-per-acquisition. These best practices include:
Given how fast the world of politics evolves, it is no surprise that digital ads and the world of social media have taken over political advertising. Unfortunately, if you do not stay up to speed with all the latest digital ad developments, you will get lost before starting. That is why now more than ever, it is vital to work with a digital marketing agency that can help you implement the best practices of digital marketing and get you on your way to see the ROI you want.