When the COVID-19 pandemic broke out across the world in March 2020, in-store shopping suffered a dramatic (and understandable) downturn. At the same time, digital shopping — which had already been [...]

When running a business, it's important to invest your money where it will yield the greatest return. This is certainly true for your budget marketing strategy: a smart, efficient budget can help [...]

It's been said that a budget is "telling your money where to go instead of wondering where it went." That saying highlights the importance of creating a smart digital marketing budget for 2022. With [...]

In the world of marketing, two terms get thrown around quite a bit: ROI and ROAS. ROI stands for "return on investment," and ROAS stands for "return on ad spend." While at first glance, it may seem [...]