Why You Need to Do Research Before You Begin a Campaign

 The key to successful marketing is meeting the buyer at the right place, at the right time, and with the right messaging. Of course, brands can't accomplish this three-fold objective through [...]

How to Evaluate the Effectiveness of Your Ads

When developing and deploying your ad campaigns, it's essential that you know how well previous methods of measuring advertising effectiveness performed and use those ad performance metrics to make [...]

How to Effectively Advertise to Cord Cutters

Cable and satellite services have been plummeting since 2007, and advertisers have needed to adapt. In 2007, the first streaming services became available. By 2008, AppleTV and Roku were released, [...]

Our Two Cents: How to Quit Wasting Ad Dollars

Marketing spend is a vital expense for all successful businesses. After all, how can you acquire new customers without first presenting your brand to them in an appealing, persuasive manner?   

September 8th, 2021 | Tags: Content Marketing, Digital Advertising |

How to Grow Your Cannabis Brand with Digital Marketing

Digital marketing is crucial for a business's success, requiring strong campaigns to reach target audiences of all types online. In the cannabis industry, good digital marketing is especially vital [...]

September 1st, 2021 | Tags: Content Marketing, Digital Advertising |

9 Examples of Engaging Video Ads

When attempting to establish a strong connection with your customers, don't underestimate the power of video advertising. Unlike other more static forms of advertising, video ads can engage audiences [...]

May 21st, 2021 | Tags: Video, Content Marketing |