Getting an Edge on the Competition with Color Theory

Colors are one of the most essential elements in advertising. While the casual consumer may overlook a color scheme’s significance and impact, color theory is an effective framework for marketing [...]

April 28th, 2021 | Tags: Content Creative, Content Marketing |

Expert Advice for Cannabis and CBD Marketing

Growing your cannabis or CBD business online is one of the best ways to reach new audiences and get more sales from your current target market. According to JAMA Network, in 2019, CBD web searches [...]

How Long Should a Video Ad Be?

It's no secret that video advertising is one of the most effective marketing mediums in existence today. About 85% of all Internet users in the United States consume video content monthly in terms [...]

March 2nd, 2021 | Tags: Video, Content Marketing |

Content Marketing is a Powerful Tool

Content marketing may seem like a product of the internet age, but it’s actually been around for ages. From mimeographed newsletters to glossy market watch brochures – there are even 17th-century [...]

eMeet the Cord Cutters

An intro to advertising to cord cutters Before we dive into who’s cutting what and how to reach them, let’s look at the numbers. Here’s what ​Roku​ found in 2019.

October 7th, 2019 | Tags: Content Marketing, Marketing Strategy |