Marketing Isn't a Guessing Game: Why You Need to Do Research Before You Begin a Campaign

The key to successful marketing is meeting the buyer at the right place, at the right time, and with the right message. Of course, brands can't accomplish this three-fold objective through guesswork [...]

November 17th, 2021 | Tags: Content Marketing, Digital Advertising |

Is My Ad Any Good? How to Evaluate the Effectiveness of Your Ads

They say that one definition of insanity is doing the same thing repeatedly and expecting different results. When developing and deploying your ad campaigns, it's essential that you know how well [...]

Our Two Cents: How to Quit Wasting Ad Dollars

Marketing spend is a vital expense for all successful businesses. After all, how can you acquire new customers without first presenting your brand to them in an appealing, persuasive manner?   

September 8th, 2021 | Tags: Content Marketing, Digital Advertising |

How to Grow Your Cannabis Brand with Digital Marketing

Digital marketing is crucial for a business's success, requiring strong campaigns to reach target audiences of all types online. In the cannabis industry, good digital marketing is especially vital [...]

September 1st, 2021 | Tags: Content Marketing, Digital Advertising |

9 Examples of Engaging Video Ads

When attempting to establish a strong connection with your customers, don't underestimate the power of video advertising. Unlike other more static forms of advertising, video ads can engage audiences [...]

May 21st, 2021 | Tags: Video, Content Marketing |

Getting an Edge on the Competition with Color Theory

Colors are one of the most essential elements in advertising. While the casual consumer may overlook a color scheme’s significance and impact, color theory is an effective framework for marketing and [...]

April 28th, 2021 | Tags: Content Creative, Content Marketing |