Measuring marketing campaign performance is an important activity for just about any modern business. It's been said that "if it can't be measured, it can't be improved," and companies should always [...]

There's an old saying that goes: "Measure twice, cut once." The point is, it requires planning to enjoy a successful, streamlined project. And that same principle applies with equal force to the [...]

Every year when summer arrives, thousands of organizations begin work on their annual planning initiative. Corporate leaders and key stakeholders make important decisions regarding elements such as w [...]

One of the most effective tools in a marketer's "toolbox" is the buyer persona. A buyer persona is defined as: "A fictionalized characterization of your best customer(s) based on information about [...]

More and more companies seem to be turning to digital agencies to handle their marketing. As such, you may be wondering if it's best to hire in-house marketers or when to hire a digital agency. There [...]

With so many home improvement businesses out there today, there are even more ads working to make sure they're seen. The level of competition can make it hard to stand out, and the digital space may [...]