Effective Buyer Personas: How to Create Them and Why They Matter

One of the most effective tools in a marketer's "toolbox" is the buyer persona. A buyer persona is defined as: "A fictionalized characterization of your best customer(s) based on information about [...]

January 13th, 2021 | Tags: Research, Marketing Strategy |

Hiring a Digital Agency vs. Keeping it In-House

More and more companies seem to be turning to digital agencies to handle their marketing. As such, you may be wondering if it's best to hire in-house marketers or when to hire a digital agency. [...]

How to Advertise Your Home Improvement Business in a Saturated Space

With so many home improvement businesses out there today, there are even more ads working to make sure they're seen. The level of competition can make it hard to stand out, and the digital space [...]