9 Examples of Engaging Video Ads

When attempting to establish a strong connection with your customers, don't underestimate the power of video advertising. Unlike other more static forms of advertising, video ads can engage [...]

May 21st, 2021 | Tags: Video, Content Marketing |

Upping Your Digital Marketing Game: How to Utilize OTT to Your Advantage

With the increasing popularity of streaming services over traditional TV, over-the-top (OTT) advertising is becoming equally prevalent. Today, over 52% of people over the age of 18 subscribe to [...]

April 14th, 2021 | Tags: Video, OTT, Digital Advertising |

Why Aren't You Advertising on OTT?

OTT advertising has been on the rise for several years in terms of popularity and profitability. A 2019 study by Roku projected that some 60 million American households would access video [...]

March 30th, 2021 | Tags: Video, OTT, Digital Advertising |

Insider Tips for Seeing Results with Video Advertising

Have you been wondering if video advertising is even worth it since everyone seems to be doing it? Well, the answer is yes. More people are consuming video content than ever before! Just because [...]

March 8th, 2021 | Tags: Video, Marketing Strategy, OTT |

How Long Should a Video Ad Be?

It's no secret that video advertising is one of the most effective marketing mediums in existence today. About 85% of all Internet users in the United States consume video content monthly in terms [...]

March 2nd, 2021 | Tags: Video, Content Marketing |

How is Advanced Audience Targeting Used in OTT Advertising?

Companies in today's plugged-in world are always on the lookout for new and effective ways to interact with and engage their consumer base. One of the most powerful advertising mediums that have [...]

November 20th, 2020 | Tags: Video, OTT |