What Optimization Tactic Should You Be Using For Your Facebook Campaign?

Facebook is one of the premier advertising platforms for businesses today. With a global reach and billions of active monthly users, it can be a powerful tool for increasing brand awareness, [...]

November 24th, 2020 | Tags: Social, ROI, Digital Advertising |

Is Your Paid Advertising Effective?

Many business owners and marketing managers struggle to prove the ROI of their digital advertising efforts. In fact, only around 39% of marketers say they feel successful at tracking their [...]

In the Face of COVID-19, Google & Facebook Offer Support to their Advertisers

The coronavirus pandemic has upended business plans across the country. Faced with difficulty paying rent and making payroll, small business owners find themselves with a dilemma: Should they [...]

April 30th, 2020 | Tags: Social, COVID-19 |

Q&A: Using Snapchat to Increase College Enrollment

Reaching very young people (13-24) has become increasingly difficult for advertisers. They’re generally not on Facebook and they’re using Instagram less and less. This is especially problematic [...]

March 23rd, 2020 | Tags: Social, Marketing Strategy |

Pinterest is Betting on SMBs and DTCs

For small and medium businesses – especially direct-to-consumer businesses – Facebook and Instagram can feel like the only way to reach new customers. But, according to AdExchange, Pinterest is [...]

February 19th, 2020 | Tags: Social, Marketing Strategy |

Facebook Pixel 101

The Facebook pixel is simply a chunk of code. It sits silently and invisibly within your website. It’s only triggered when someone does something on your site (buys something, subscribes to [...]

December 4th, 2019 | Tags: Social, Marketing Strategy |