The coronavirus pandemic has upended business plans across the country. Faced with difficulty paying rent and making payroll, small business owners find themselves with a dilemma: Should they [...]
Reaching very young people (13-24) has become increasingly difficult for advertisers. They’re generally not on Facebook and they’re using Instagram less and less. This is especially problematic [...]
For small and medium businesses – especially direct-to-consumer businesses – Facebook and Instagram can feel like the only way to reach new customers. But, according to AdExchange, Pinterest is [...]
The Facebook pixel is simply a chunk of code. It sits silently and invisibly within your website. It’s only triggered when someone does something on your site (buys something, subscribes to [...]
In an interview with AdExchanger, Facebook’s VP of Global Marketing Solutions, Simon Whitcombe, stressed the importance of having the right creative, especially for direct-to-consumer brands.