Facebook is one of the premier advertising platforms for businesses today. With a global reach and billions of active monthly users, it can be a powerful tool for increasing brand awareness, [...]

Many business owners and marketing managers struggle to prove the ROI of their digital advertising efforts. In fact, only around 39% of marketers say they feel successful at tracking their [...]

The coronavirus pandemic has upended business plans across the country. Faced with difficulty paying rent and making payroll, small business owners find themselves with a dilemma: Should they [...]

Reaching very young people (13-24) has become increasingly difficult for advertisers. They’re generally not on Facebook and they’re using Instagram less and less. This is especially problematic [...]

For small and medium businesses – especially direct-to-consumer businesses – Facebook and Instagram can feel like the only way to reach new customers. But, according to AdExchange, Pinterest is [...]

The Facebook pixel is simply a chunk of code. It sits silently and invisibly within your website. It’s only triggered when someone does something on your site (buys something, subscribes to [...]