What is the Future of TV Advertising?

More and more people are moving away from traditional cable subscriptions — which isn't surprising, given that the annual cost of cable remains a large expense for many. Cord Cutter News says the [...]

March 22nd, 2023 | Tags: Marketing Strategy, OTT |

How to Evaluate the Effectiveness of Your Ads

When developing and deploying your ad campaigns, it's essential that you know how well previous methods of measuring advertising effectiveness performed and use those ad performance metrics to make [...]

How to Effectively Advertise to Cord Cutters

Cable and satellite services have been plummeting since 2007, and advertisers have needed to adapt. In 2007, the first streaming services became available. By 2008, AppleTV and Roku were released, [...]

Is Your Agency Providing You with the Latest Technology for Your Campaigns?

Did you know that at least 50% of businesses use a digital marketing agency to improve their campaigns? The reason is straightforward: the right full-service media company will bring creativity, [...]

5 Insider Advertising Tips for the Rest of 2022

Are you struggling to see results from your marketing campaigns? Then you're in the right place! We have the top five insider advertising tips for the rest of 2022 that offer you better solutions for [...]

What is Programmatic OTT Advertising and Why is it Important?

Are you still unsure whether OTT (over-the-top) advertising is right for you? Businesses of all sizes and industries are fighting for the upper hand in OTT — and its delivering positive results.

April 27th, 2022 | Tags: OTT, Digital Marketing |