What is Programmatic OTT Advertising and Why is it Important?

Are you still unsure whether OTT (over-the-top) advertising is right for you? Businesses of all sizes and industries are fighting for the upper hand in OTT — and its delivering positive results.

April 27th, 2022 | Tags: OTT, Digital Marketing |

Why Auto Dealers are Using OTT Over Traditional TV to Sell More Cars

Over-the-top (OTT) advertising is one of the most impactful video platforms for reaching targeted audiences as more and more people consume TV through online streaming services. Along with many other [...]

May 10th, 2021 | Tags: OTT, Industry - Automotive |

Upping Your Digital Marketing Game: How to Utilize OTT to Your Advantage

With the increasing popularity of streaming services over traditional TV, over-the-top (OTT) advertising is becoming equally prevalent. Today, over 52% of people over the age of 18 subscribe to one [...]

April 14th, 2021 | Tags: Video, OTT, Digital Advertising |

Why Aren't You Advertising on OTT?

OTT advertising has been on the rise for several years in terms of popularity and profitability. A 2019 study by Roku projected that some 60 million American households would access video exclusively [...]

March 30th, 2021 | Tags: Video, OTT, Digital Advertising |

Insider Tips for Seeing Results with Video Advertising

Have you been wondering if video advertising is even worth it since everyone seems to be doing it? Well, the answer is yes. More people are consuming video content than ever before! Just because [...]

March 8th, 2021 | Tags: Video, Marketing Strategy, OTT |

The Best Ways to Track Your OTT Advertising ROI

Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]

January 27th, 2021 | Tags: ROI, OTT |