Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]
Companies in today's plugged-in world are always on the lookout for new and effective ways to interact with and engage their consumer base. One of the most powerful advertising mediums that have [...]
Over-the-top (OTT) streaming services have become increasingly popular over the years among viewers. As OTT audiences grow, more advertisers are jumping on the chance to use this channel to boost [...]
The history of TV advertising goes back to 1941 when Bulova Watch Company aired its first 10-second ad before a Dodgers-Phillies baseball game. Since then, TV commercials have come a long way from [...]
The 2020 political season has caused more buzz than most that came before it. An important aspect of an engaging political campaign is one that successfully utilizes digital advertising.
Over the last several years, OTT and streaming services have become increasingly popular, both for viewers and advertisers looking to get more ROI out of their marketing. OTT, or "over-the-top [...]