Colors are one of the most essential elements in advertising. While the casual consumer may overlook a color scheme’s significance and impact, color theory is an effective framework for marketing [...]
Everyone has seen an ad that sticks in their mind for years after they first saw it. It could be an ad for a product they actually wanted or something they've never even considered purchasing. The [...]
Content marketing may seem like a product of the internet age, but it’s actually been around for ages. From mimeographed newsletters to glossy market watch brochures – there are even 17th-century [...]
Just a month ago, we were all reading the news and wondering how serious the coronavirus outbreak halfway across the world was going to be. Then, after it spread across the globe, we started [...]
In an interview with AdExchanger, Facebook’s VP of Global Marketing Solutions, Simon Whitcombe, stressed the importance of having the right creative, especially for direct-to-consumer brands.