Content Marketing is a Powerful Tool

Content marketing may seem like a product of the internet age, but it’s actually been around for ages. From mimeographed newsletters to glossy market watch brochures – there are even 17th-century [...]

Q&A: Adapting Creative Messaging during Coronavirus Outbreak

Just a month ago, we were all reading the news and wondering how serious the coronavirus outbreak halfway across the world was going to be. Then, after it spread across the globe, we started [...]

April 14th, 2020 | Tags: Content Creative, COVID-19 |

Facebook VP Says Focus on your Creative, Leave the Targeting to the Machines

In an interview with AdExchanger, Facebook’s VP of Global Marketing Solutions, Simon Whitcombe, stressed the importance of having the right creative, especially for direct-to-consumer brands.

November 14th, 2019 | Tags: Social, Content Creative, Marketing Strategy |