Unveiling the Secrets: CoxNext Experts Answer 5 Vital Questions on Enrollment Marketing!

Enrollment marketing is an essential component for higher education institutions to attract and retain students. However, it can be a challenging and competitive task to stand out and persuade [...]

10 Key Tips for Using Video Shorts in Social Media Marketing

In recent years, video shorts have become one of the most popular and effective forms of social media marketing. Video shorts (aka "short-form videos") are typically defined as videos that are under [...]

How Is Marketing to Gen Z Different Than Other Generations?

Generation Z is the youngest group of consumers today, and they tend to respond to marketing efforts very differently compared to previous populations. Since the youngest consumer generation usually [...]

How to Effectively Reach Generations with Your Social Media Marketing

Research shows that at least 71% of consumers want and expect brand-to-consumer interactions and messaging to be personalized, so knowing how to reach and market to each generation is vital. What's [...]