Enrollment marketing is an essential component for higher education institutions to attract and retain students. However, it can be a challenging and competitive task to stand out and persuade [...]

In recent years, video shorts have become one of the most popular and effective forms of social media marketing. Video shorts (aka "short-form videos") are typically defined as videos that are under [...]

Generation Z is the youngest group of consumers today, and they tend to respond to marketing efforts very differently compared to previous populations. Since the youngest consumer generation usually [...]

Research shows that at least 71% of consumers want and expect brand-to-consumer interactions and messaging to be personalized, so knowing how to reach and market to each generation is vital. What's [...]