The Power of Retargeting: How to Capitalize on Cart Abandonment

You know those annoying ads you get on social media or other websites after leaving items in your cart? Those are retargeting ads, and they work! Retargeting keeps your potential customers from [...]

3 Ways to Use Digital Advertising to Transform Your Political Campaign

The 2020 political season has caused more buzz than most that came before it. An important aspect of an engaging political campaign is one that successfully utilizes digital advertising.

September 17th, 2020 | Tags: Marketing Strategy, OTT, Digital Advertising |

How to Track ROI for Your Digital Marketing Efforts

Understanding how to track the return on investment (ROI) for your digital marketing efforts can be tricky. In fact, fewer than two-thirds of marketers actually share their digital marketing ROI [...]

September 16th, 2020 | Tags: Marketing Strategy, ROI, Digital Advertising |

4 Reasons Why You Need to Work with a Marketing Agency

Your team has a lot of things to consider each time you create a new marketing plan. They not only need to integrate your current marketing efforts across all channels, they need to consider which [...]

September 11th, 2020 | Tags: Marketing Strategy, ROI, Digital Advertising |

3 Key Components to a Successful B2B Strategy

In today's plugged-in world, the vast majority of businesses must have a digital marketing strategy in place to remain competitive. It's not optional; it's essential. 

September 10th, 2020 | Tags: Marketing Strategy, ROI, Digital Advertising |

How to Use Your Digital Marketing Dollars Effectively

The worst thing you can do for your business is to start marketing without setting clearly defined goals. Even if you have some idea of what you want to accomplish, such as bringing in more [...]