How to Track Your Success in a Cookie-less World

Third-party cookies have been integral for so many businesses when tracking the success of their digital marketing efforts. So, when Google announced that it would eliminate third-party cookies by [...]

April 20th, 2021 | Tags: Advanced Data, Digital Advertising |

Upping Your Digital Marketing Game: How to Utilize OTT to Your Advantage

With the increasing popularity of streaming services over traditional TV, over-the-top (OTT) advertising is becoming equally prevalent. Today, over 52% of people over the age of 18 subscribe to [...]

April 14th, 2021 | Tags: Video, OTT, Digital Advertising |

Expert Advice for Cannabis and CBD Marketing

Growing your cannabis or CBD business online is one of the best ways to reach new audiences and get more sales from your current target market. According to JAMA Network, in 2019, CBD web searches [...]

Digital Marketing Do's and Don'ts

When developing and launching digital marketing campaigns, there are certain things you should be doing and things you shouldn’t. Imagine watching a YouTube video, and an ad plays at some point [...]

April 2nd, 2021 | Tags: Digital Advertising |

Why Aren't You Advertising on OTT?

OTT advertising has been on the rise for several years in terms of popularity and profitability. A 2019 study by Roku projected that some 60 million American households would access video [...]

March 30th, 2021 | Tags: Video, OTT, Digital Advertising |

What Your Old Agency Didn't Tell You... And Should Have

Many companies are delighted with their partnership with a marketing agency. However, others feel like their partners are leaving them in the dark by holding back helpful information. This lack of [...]

March 24th, 2021 | Tags: Agency Partnerships |