What Makes CoxNext Different Than the Other Agencies

If you're overseeing the operations of a business, no matter its size, then marketing is almost certainly a key concern for you. After all, no business can enjoy sustainable success without [...]

Marketing Isn't a Guessing Game: Why You Need to Do Research Before You Begin a Campaign

The key to successful marketing is meeting the buyer at the right place, at the right time, and with the right message. Of course, brands can't accomplish this three-fold objective through [...]

November 17th, 2021 | Tags: Content Marketing, Digital Advertising |

How You Can Use Data to Better Strategize Your Marketing

Modern marketing is a data-driven business. Not only can data-driven campaigns help you reach a highly targeted audience (and a wider one, too) — they also yield a higher ROI than more traditional [...]

Is My Ad Any Good? How to Evaluate the Effectiveness of Your Ads

They say that one definition of insanity is doing the same thing repeatedly and expecting different results. When developing and deploying your ad campaigns, it's essential that you know how well [...]

Digital Shopping is Here to Stay: How to Capitalize on the Online Rush This Holiday Season

When the COVID-19 pandemic broke out across the world in March 2020, in-store shopping suffered a dramatic (and understandable) downturn. At the same time, digital shopping — which had already [...]

October 27th, 2021 | Tags: Digital Marketing, E-commerce |

5 Advertising Approaches with the Best Bang For Your Marketing Buck

When running a business, it's important to invest your money where it will yield the greatest return. This is certainly true for your budget marketing strategy: a smart, efficient budget can help [...]