How to Effectively Use Digital Advertising in Your Political Outreach

In today's culture, when you think politics, you may automatically think of digital political ads or social media, and with good reason. YouTube, Facebook, and other social media platforms have [...]

5 Reasons Why Video Marketing is So Hot Right Now

Has your brand integrated video marketing into its marketing mix yet? If not, it's better late than never (but you better get started!). Why start video marketing in 2022? Because video marketing [...]

What is Programmatic OTT Advertising and Why is it Important?

Are you still unsure whether OTT (over-the-top) advertising is right for you? Businesses of all sizes and industries are fighting for the upper hand in OTT — and its delivering positive results.

April 27th, 2022 | Tags: OTT, Digital Marketing |

Get Detailed Customer Insights with the CSAT: Here's What You Need to Know

The challenges of not having good customer data are endless, from targeting the wrong audience to, by some chance, reaching them — but with irrelevant and ineffective messages.

April 25th, 2022 | Tags: Digital Marketing |

Let’s Talk About Marketing Attribution

With marketing attribution, you can gain insights into buying behavior by tracking how and where customers interact with your brand online. Moreover, it efficiently shows which channels influence [...]

Why One Full-Service Media Partner is All You Need

Did you know you don't need to search for multiple agencies to get your marketing done? It's true! Although you can search for just social media or SEO agencies, it would be more beneficial to find [...]