The Latest Updates on Google Privacy and Cookie Depreciation

In January of 2020, Google turned the online world upside down with the announcement of their new project aimed at removing third-party cookies. This project was designed to help “increase the [...]

November 16th, 2022 | Tags: Search, Digital Marketing |

How to Produce Marketing Creative that Gets Results

Effective marketing has many moving parts, and it can be challenging to find that perfect balance of dynamic creative ads that make up the recipe for success. For instance, marketers want to capture [...]

Are Your Budgets Realistic? Let's Talk Practical Ad Spend

When it comes to ad spend, digital marketing campaign budgets often vary in amount and allocation. However, it'shelpfulto know the importance of experimentation and how to allocate a budget for digi [...]

How to Effectively Use Digital Advertising in Your Political Outreach

In today's culture, when you think politics, you may automatically think of digital political ads or social media, and with good reason. YouTube, Facebook, and other social media platforms have [...]

5 Reasons Why Video Marketing is So Hot Right Now

Has your brand integrated video marketing into its marketing mix yet? If not, it's better late than never (but you better get started!). Why start video marketing in 2022? Because video marketing [...]

What is Programmatic OTT Advertising and Why is it Important?

Are you still unsure whether OTT (over-the-top) advertising is right for you? Businesses of all sizes and industries are fighting for the upper hand in OTT — and its delivering positive results.

April 27th, 2022 | Tags: OTT, Digital Marketing |