Google plans to eliminate third-party cookies by late 2023, meaning advertisers should prepare as soon as possible. Apple has already eliminated unsolicited third-party cookie tracking on its apps [...]

Data management is the process and tools your company uses to control how data gets collected, stored, and used. Data management also focuses on protecting the data, which is increasingly more [...]

Third-party cookies have been integral for so many businesses when tracking the success of their digital marketing efforts. So, when Google announced that it would eliminate third-party cookies by [...]

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Been there, done that with Google analytics? You and all your competitors access the same data points and make marketing decisions using the same analysis. But what if you could go beyond page views [...]