Our Two Cents: How to Quit Wasting Ad Dollars

Marketing spend is a vital expense for all successful businesses. After all, how can you acquire new customers without first presenting your brand to them in an appealing, persuasive manner?   

September 8th, 2021 | Tags: Content Marketing, Digital Advertising |

How to Grow Your Cannabis Brand with Digital Marketing

Digital marketing is crucial for a business's success, requiring strong campaigns to reach target audiences of all types online. In the cannabis industry, good digital marketing is especially [...]

September 1st, 2021 | Tags: Content Marketing, Digital Advertising |

How The Cookie Crumbles: Tracking Your Data in A Cookie-Less Digital Landscape

Google plans to eliminate third-party cookies by late 2023, meaning advertisers should prepare as soon as possible. Apple has already eliminated unsolicited third-party cookie tracking on its apps [...]

Motion Graphics – Not Just a “Pandemic Fad”

  Motion graphics picked up steam throughout the COVID-19 pandemic; as live-action multi-person productions grew more complicated to arrange, companies turned to motion graphics for marketing [...]

How to Track Your Success in a Cookie-less World

Third-party cookies have been integral for so many businesses when tracking the success of their digital marketing efforts. So, when Google announced that it would eliminate third-party cookies by [...]

April 20th, 2021 | Tags: Advanced Data, Digital Advertising |

Upping Your Digital Marketing Game: How to Utilize OTT to Your Advantage

With the increasing popularity of streaming services over traditional TV, over-the-top (OTT) advertising is becoming equally prevalent. Today, over 52% of people over the age of 18 subscribe to [...]

April 14th, 2021 | Tags: Video, OTT, Digital Advertising |