Creating a Seasonal Marketing Calendar

For many businesses, marketing — while important year-round — yields more significant results during certain times of the year. Marketing can be more effective when your company caters to significant [...]

Implement These 4 Things Into Your 2023 Marketing Plan

According to the latest industry outlook, almost 80% of marketers agree that marketing has changed more in the last three years than in the previous 50. With so many changes, it's a challenge to keep [...]

How to Use Data to Better Strategize Your Marketing

Advertising on LinkedIn: How to Use Demographics for Better Ad Performance

If you have the right audience for it, advertising on LinkedIn can be very profitable for brands. It's ideal for networking with other professionals in the same industry, sharing updates with a broad [...]

Why You Need to Do Research Before You Begin a Campaign

 The key to successful marketing is meeting the buyer at the right place, at the right time, and with the right messaging. Of course, brands can't accomplish this three-fold objective through [...]

How to Evaluate the Effectiveness of Your Ads

When developing and deploying your ad campaigns, it's essential that you know how well previous methods of measuring advertising effectiveness performed and use those ad performance metrics to make [...]