Motion Graphics – Not Just a “Pandemic Fad”
Motion graphics picked up steam throughout the COVID-19 pandemic; as live-action multi-person productions grew more complicated to arrange, companies turned to motion graphics for marketing [...]
How to Track Your Success in a Cookie-less World
Third-party cookies have been integral for so many businesses when tracking the success of their digital marketing efforts. So, when Google announced that it would eliminate third-party cookies by [...]
Upping Your Digital Marketing Game: How to Utilize OTT to Your Advantage
With the increasing popularity of streaming services over traditional TV, over-the-top (OTT) advertising is becoming equally prevalent. Today, over 52% of people over the age of 18 subscribe to [...]
Digital Marketing Do's and Don'ts
When developing and launching digital marketing campaigns, there are certain things you should be doing and things you shouldn’t. Imagine watching a YouTube video, and an ad plays at some point [...]
Why Aren't You Advertising on OTT?
OTT advertising has been on the rise for several years in terms of popularity and profitability. A 2019 study by Roku projected that some 60 million American households would access video [...]
Stop Pausing Your Ad Spend -- You're Hindering Your Goals
You may not be getting the kind of results you want from your ad spend at a certain point. Traffic to your website might be slowing down, and people just aren't clicking through your ads as often. [...]