When it comes to ad spend, digital marketing campaign budgets often vary in amount and allocation. However, it'shelpfulto know the importance of experimentation and how to allocate a budget for digi [...]

Unsure how to engage a target audience? Create a direct response advertising campaign. When you mix ad creative with a compelling call to action, you’ll see how prospects are quicker to connect with [...]

In the world of marketing, two terms get thrown around quite a bit: ROI and ROAS. ROI stands for "return on investment," and ROAS stands for "return on ad spend." While at first glance, it may seem [...]

You may not be getting the kind of results you want from your ad spend at a certain point. Traffic to your website might be slowing down, and people just aren't clicking through your ads as often. [...]

Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]