The Best Ways to Track Your OTT Advertising ROI

Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]

January 27th, 2021 | Tags: ROI, OTT |

What Optimization Tactic Should You Be Using For Your Facebook Campaign?

Facebook is one of the premier advertising platforms for businesses today. With a global reach and billions of active monthly users, it can be a powerful tool for increasing brand awareness, [...]

November 24th, 2020 | Tags: Social, ROI, Digital Advertising |

Is Your Paid Advertising Effective?

Many business owners and marketing managers struggle to prove the ROI of their digital advertising efforts. In fact, only around 39% of marketers say they feel successful at tracking their [...]

How to Track ROI for Your Digital Marketing Efforts

Understanding how to track the return on investment (ROI) for your digital marketing efforts can be tricky. In fact, fewer than two-thirds of marketers actually share their digital marketing ROI [...]

September 16th, 2020 | Tags: Marketing Strategy, ROI, Digital Advertising |

4 Reasons Why You Need to Work with a Marketing Agency

Your team has a lot of things to consider each time you create a new marketing plan. They not only need to integrate your current marketing efforts across all channels, they need to consider which [...]

September 11th, 2020 | Tags: Marketing Strategy, ROI, Digital Advertising |

3 Key Components to a Successful B2B Strategy

In today's plugged-in world, the vast majority of businesses must have a digital marketing strategy in place to remain competitive. It's not optional; it's essential. 

September 10th, 2020 | Tags: Marketing Strategy, ROI, Digital Advertising |