Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]
Facebook is one of the premier advertising platforms for businesses today. With a global reach and billions of active monthly users, it can be a powerful tool for increasing brand awareness, [...]
Many business owners and marketing managers struggle to prove the ROI of their digital advertising efforts. In fact, only around 39% of marketers say they feel successful at tracking their [...]
Understanding how to track the return on investment (ROI) for your digital marketing efforts can be tricky. In fact, fewer than two-thirds of marketers actually share their digital marketing ROI [...]
Your team has a lot of things to consider each time you create a new marketing plan. They not only need to integrate your current marketing efforts across all channels, they need to consider which [...]
In today's plugged-in world, the vast majority of businesses must have a digital marketing strategy in place to remain competitive. It's not optional; it's essential.