When it comes to ad spend, marketing budgets often vary in amount and allocation. However, it's helpful to know the importance of experimentation to determine the most realistic budget for you and [...]
In the world of marketing, two terms get thrown around quite a bit: ROI and ROAS. ROI stands for "return on investment," and ROAS stands for "return on ad spend." While at first glance, it may [...]
As the name suggests, direct response creative is ad creative designed to elicit an immediate response from prospects who may be interested in your product or service.
You may not be getting the kind of results you want from your ad spend at a certain point. Traffic to your website might be slowing down, and people just aren't clicking through your ads as often. [...]
Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]
Facebook is one of the premier advertising platforms for businesses today. With a global reach and billions of active monthly users, it can be a powerful tool for increasing brand awareness, [...]