Are Your Budgets Realistic? Let's Talk Practical Ad Spend

When it comes to ad spend, digital marketing campaign budgets often vary in amount and allocation. However, it'shelpfulto know the importance of experimentation and how to allocate a budget for digi [...]

How to Use Data to Better Strategize Your Marketing

How to Get Trackable Results with Direct Response Ad Creative

Unsure how to engage a target audience? Create a direct response advertising campaign. When you mix ad creative with a compelling call to action, you’ll see how prospects are quicker to connect with [...]

July 27th, 2022 | Tags: Content Creative, ROI |

4 Tips for Maximizing Your Return on Ad Spend

In the world of marketing, two terms get thrown around quite a bit: ROI and ROAS. ROI stands for "return on investment," and ROAS stands for "return on ad spend." While at first glance, it may seem [...]

September 15th, 2021 | Tags: Marketing Strategy, ROI, Digital Marketing |

Stop Pausing Your Ad Spend -- You're Hindering Your Goals

You may not be getting the kind of results you want from your ad spend at a certain point. Traffic to your website might be slowing down, and people just aren't clicking through your ads as often. [...]

The Best Ways to Track Your OTT Advertising ROI

Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]

January 27th, 2021 | Tags: ROI, OTT |