Facebook is one of the premier advertising platforms for businesses today. With a global reach and billions of active monthly users, it can be a powerful tool for increasing brand awareness, engaging [...]

Many business owners and marketing managers struggle to prove the ROI of their digital advertising efforts. In fact, only around 39% of marketers say they feel successful at tracking their marketing [...]

Understanding how to track the return on investment (ROI) for your digital marketing efforts can be tricky. In fact, fewer than two-thirds of marketers actually share their digital marketing ROI with [...]

Your team has a lot of things to consider each time you create a new marketing plan. They not only need to integrate your current marketing efforts across all channels, they need to consider which [...]

In today's plugged-in world, the vast majority of businesses must have a digital marketing strategy in place to remain competitive. It's not optional; it's essential.

All brands want to know whether their digital marketing efforts were successful. All too often, they do not know how to measure or what to measure in order to get the numbers they're seeking. How can [...]