Colleges and universities are not only centers of learning, but in today's world, they are also businesses in their own right. As a business, one of the main goals for any higher education [...]

Over-the-top (OTT) advertising is one of the most impactful video platforms for reaching targeted audiences as more and more people consume TV through online streaming services. Along with many other [...]

Branding is an essential component of any effective marketing strategy. Your brand image is intimately connected with the public perception of your company and feeds into your organization's overall [...]

Colors are one of the most essential elements in advertising. While the casual consumer may overlook a color scheme’s significance and impact, color theory is an effective framework for marketing and [...]

Third-party cookies have been integral for so many businesses when tracking the success of their digital marketing efforts. So, when Google announced that it would eliminate third-party cookies by [...]

With the increasing popularity of streaming services over traditional TV, over-the-top (OTT) advertising is becoming equally prevalent. By 2026, it's expected that OTT will have 12 million new users, [...]