Expert Advice for Cannabis and CBD Marketing
Growing your cannabis or CBD business online is one of the best ways to reach new audiences and get more sales from your current target market. According to JAMA Network, in 2019, CBD web searches [...]
Digital Marketing Do's and Don'ts
When developing and launching digital marketing campaigns, there are certain things you should be doing and things you shouldn’t. Imagine watching a YouTube video, and an ad plays at some point that [...]
Why Aren't You Advertising on OTT?
OTT advertising has been on the rise for several years in terms of popularity and profitability. A 2019 study by Roku projected that some 60 million American households would access video exclusively [...]
What Your Old Agency Didn't Tell You... And Should Have
Many companies are delighted with their partnership with a marketing agency. However, others feel like their partners are leaving them in the dark by holding back helpful information. This lack of [...]
Why Branding Matters in the Cannabis Industry
The cannabis industry is rapidly growing, making it essential for businesses to stay competitive if they want to thrive in this market. Today, the U.S. cannabis industry is worth around $61 billion [...]
Stop Pausing Your Ad Spend -- You're Hindering Your Goals
You may not be getting the kind of results you want from your ad spend at a certain point. Traffic to your website might be slowing down, and people just aren't clicking through your ads as often. [...]