![[VIDEO] How to Analyze Website Metrics Without Skewing Your Own Data](https://blog.coxnext.com/hubfs/Stock%20images/business%20documents%20on%20office%20table%20with%20smart%20phone%20and%20digital%20tablet%20and%20stylus%20and%20two%20colleagues%20discussing%20data%20in%20the%20background.jpeg)
When tracking your Google analytics, it's important to suppress your internal traffic. By doing this you are able to streamline your analytics and have a more clear view of who is visiting your website and when.
You don't want those within your company to skew your data when trying to track outside visitor behavior. In this video, we will show you how to exclude your IP address, and those of your employees, so that you are able to analyze page views, users, and other key metrics of those visiting your website organically.
