Performance Issues? Tips for Producing Advertising Creative That Delivers

If you want to grow your business in a sustainable way, then convincing marketing is key — and one big component of an effective plan is the production of advertising materials that work.  

Getting an Edge on the Competition with Color Theory

Colors are one of the most essential elements in advertising. While the casual consumer may overlook a color scheme’s significance and impact, color theory is an effective framework for marketing and [...]

April 28th, 2021 | Tags: Content Creative, Content Marketing |

5 Examples of Good Digital Advertising Campaigns

Everyone has seen an ad that sticks in their mind for years after they first saw it. It could be an ad for a product they actually wanted or something they've never even considered purchasing. The [...]

October 14th, 2020 | Tags: Content Creative, Digital Advertising |

Content Marketing is a Powerful Tool

Content marketing may seem like a product of the internet age, but it’s actually been around for ages. From mimeographed newsletters to glossy market watch brochures – there are even 17th-century [...]

Q&A: Adapting Creative Messaging during Coronavirus Outbreak

Just a month ago, we were all reading the news and wondering how serious the coronavirus outbreak halfway across the world was going to be. Then, after it spread across the globe, we started adapting [...]

April 14th, 2020 | Tags: Content Creative, COVID-19 |

Facebook VP Says Focus on your Creative, Leave the Targeting to the Machines

In an interview with AdExchanger, Facebook’s VP of Global Marketing Solutions, Simon Whitcombe, stressed the importance of having the right creative, especially for direct-to-consumer brands.

November 14th, 2019 | Tags: Social, Content Creative, Marketing Strategy |