How You Can Use Data to Better Strategize Your Marketing

Modern marketing is a data-driven business. Not only can data-driven campaigns help you reach a highly targeted audience (and a wider one, too) — they also yield a higher ROI than more traditional [...]

Is My Ad Any Good? How to Evaluate the Effectiveness of Your Ads

They say that one definition of insanity is doing the same thing repeatedly and expecting different results. When developing and deploying your ad campaigns, it's essential that you know how well [...]

Our Two Cents: How to Quit Wasting Ad Dollars

Marketing spend is a vital expense for all successful businesses. After all, how can you acquire new customers without first presenting your brand to them in an appealing, persuasive manner?   

September 8th, 2021 | Tags: Content Marketing, Digital Advertising |

How to Grow Your Cannabis Brand with Digital Marketing

Digital marketing is crucial for a business's success, requiring strong campaigns to reach target audiences of all types online. In the cannabis industry, good digital marketing is especially vital [...]

September 1st, 2021 | Tags: Content Marketing, Digital Advertising |

How The Cookie Crumbles: Tracking Your Data in A Cookie-Less Digital Landscape

Google plans to eliminate third-party cookies by late 2023, meaning advertisers should prepare as soon as possible. Apple has already eliminated unsolicited third-party cookie tracking on its apps [...]

Motion Graphics – Not Just a “Pandemic Fad”

  Motion graphics picked up steam throughout the COVID-19 pandemic; as live-action multi-person productions grew more complicated to arrange, companies turned to motion graphics for marketing [...]