The history of TV advertising goes back to 1941 when Bulova Watch Company aired its first 10-second ad before a Dodgers-Phillies baseball game. Since then, TV commercials have come a long way from [...]

Many business owners and marketing managers struggle to prove the ROI of their digital advertising efforts. In fact, only around 39% of marketers say they feel successful at tracking their marketing [...]

You know those annoying ads you get on social media or other websites after leaving items in your cart? Those are retargeting ads, and they work! Retargeting keeps your potential customers from [...]

The 2020 political season has caused more buzz than most that came before it. An important aspect of an engaging political campaign is one that successfully utilizes digital advertising.

Understanding how to track the return on investment (ROI) for your digital marketing efforts can be tricky. In fact, fewer than two-thirds of marketers actually share their digital marketing ROI with [...]

Your team has a lot of things to consider each time you create a new marketing plan. They not only need to integrate your current marketing efforts across all channels, they need to consider which [...]

In today's plugged-in world, the vast majority of businesses must have a digital marketing strategy in place to remain competitive. It's not optional; it's essential.