Your team has a lot of things to consider each time you create a new marketing plan. They not only need to integrate your current marketing efforts across all channels, they need to consider which channels will be most effective for reaching your target audience, plus the type of content that will best help you reach your goals. There are many tasks for your internal team to handle--and often, they may lack the data needed to see maximum results.
Luckily, a media partner can help you streamline your strategy and meet your goals. When you partner with a marketing agency, it essentially becomes an extension of your team. So, even if you handled your marketing internally in the past, we’ve identified four reasons why you should start working with an agency today.
1. You Can Generate More Qualified Leads
Digital marketing agencies are experts at integrating marketing with your current sales processes. Sixty-one percent of marketers feel that generating leads is one of their biggest challenges. By working with a marketing agency, however, you can see greater success with your lead generation strategies. Not only can a marketing agency expand your reach, it can help you narrow your target audience and design content that is more likely to reach them. Many marketing agencies also have access to more channels than you can utilize on your own, which can make it easier for you to reach your target market.
2. They Have Diversified Skill Sets
Marketing requires a lot of skills. Not only do marketers need to manage data analysis to help improve their understanding of the most effective marketing methods and raise ROI, they need to put together the creative material that helps integrate marketing across numerous channels. They need to understand how to use each of those channels effectively, and they need to continue to analyze the data provided on those channels to create more effective marketing in the future. Often, you may need many people to fill those roles.
Marketing agencies have those individuals in-house--and they're ready to become part of your marketing team. Agencies offer a variety of services:
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- Paid ads
- Advanced data
- Video creation
- Content creation
For many people, agencies are gap-fillers that can handle anything that an existing marketing team doesn't have the bandwidth for. Working with an agency can make an existing marketing person look like a rock star in front of their bosses thanks to the improved solutions they offer.
3. They Track Everything
Data is critical when it comes to creating a stellar marketing campaign. The more data you collect, the better you can modify your future marketing efforts to reflect the needs of your target audience. Marketing agencies help track everything, including:
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- Sales revenue
- Cost per lead
- Cost per click
- Inbound marketing ROI
- Organic traffic
- Social media traffic
- Social media conversion rates
- Mobile traffic
- Mobile traffic conversion rates
- And more!
An experienced marketing team utilizes multiple tools to collect the data you need, then collects it all in one easily accessible dashboard, which you can use to provide you with the information you need to shape your overall marketing efforts. Measuring your success over time can also make it easier for your team to reach its goals, since the more data you have, the better you can adapt.
4. It's Cost-Effective
When you hire an in-house team to take care of all of your marketing needs, it gets expensive fast. You need people who specialize in content, design, and paid marketing. You may need someone to focus on analytics. You may also need different individuals to focus on different tasks, from social media to paid ads.
With a digital marketing agency, on the other hand, you get all of those specialists as part of your team at a lower cost. You pay for the services you need when you need them--and you don't have to pay for the office space, vacation time, and benefits those employees need. You'll also get access to the company's tools and solutions, which means that you do not have to maintain that software or purchase the latest tools for your business alone. For many businesses, hiring an agency can substantially reduce overall costs and lead to a higher return on your marketing investment.
A good digital marketing agency is always focused on ROI: improving your return, helping you understand what your marketing dollars are accomplishing, and enhancing your efforts. An agency can remove many of your pain points by integrating their marketing strategy with your sales team to drive business results. Whether you've been struggling with your marketing efforts or you want to see a better return on your investment, partnering with an agency can go a long way toward helping you reach your business goals.
