The buyer's journey is the process potential customers go through when considering, evaluating, and ultimately making a purchasing decision. It typically consists of three main stages: 1. [...]
As a business leader, you know the importance of effective marketing. However, unless you are a seasoned marketing professional, it can be challenging to know what works and what doesn't. The good [...]
Note from the CoxNext team: Despite recent privacy concerns and President Biden's limited ban on government usage of the platform, TikTok remains an important channel for generating brand awareness [...]
eCommerce marketing is constantly in flux as new trends emerge and existing trends evolve. As consumers' buying habits and expectations shift, brands must stay one step ahead of the competition to [...]
Millennials are now the largest generation, surpassing even baby boomers. As a result, many brands are interested in targeting this demographic. They typically don't respond well to traditional forms [...]
There is a gap in Generation X marketing: Many in this generation feel left out by brands. However, this gap also presents an opportunity for alert marketers. Companies that do target this relatively [...]
