Why Partner With Multiple Agencies When One Is All You Need?
Digital marketing is a broad field with lots of moving parts. It's easy to find marketing agencies specializing in one or two areas. Alternatively, it's more challenging to find a full-service agency that does everything: from ad creative to video ads, research analysis, and beyond.
There are definite advantages to working with one — and only one — marketing agency. For example, you can execute an effective and sustainable omnichannel strategy to keep your customers returning for more.
Keep reading to learn other reasons to work with one full-service agency for all your marketing needs.
Consolidation of Resources
Working with just one full-service media partner allows your business to consolidate resources. Managing relationships with multiple agencies can significantly drain your budget, time, and other resources. It may be challenging to keep the lines of communication open as you juggle several marketing tasks — and several points of contact — at once.
However, by partnering with only one agency that can offer a comprehensive suite of services, you can streamline your entire marketing process and increase efficiency across the board. As a result, your business will be better positioned for growth.
Consumers crave consistency. It's much easier to develop trust in a brand when it has demonstrated consistency in its operation, including its marketing message and tactics. On the other hand, a company constantly changing its marketing strategy (or presenting a variety of approaches simultaneously) will only confuse and alienate your consumer base.
Working with a full-service media partner can help ensure consistency in messaging and branding across all channels. In the end, this will serve to create a stronger brand identity. That means an increase in brand recognition and recall.
Apart from consistency, working with one full-service agency instead of multiple specialists will almost certainly provide better integration between various media channels. For instance, your social media marketing efforts will be more closely aligned with your paid search ads.
You'll gain a more cohesive strategy by working with only one agency. The impact of each campaign you develop and execute will be maximized. In addition, it will be easier to move between platforms to ensure the highest possible ROI. An effective full-service team isn't married to a specific platform; instead, they are solely focused on delivering results.
Access to Expertise
You can expect a full-service media partner to possess a wide range of expertise, including strategy, ad creative, media planning, and analytics. These are specialties that your in-house team may not have access to otherwise. However, you can leverage your partner's knowledge and breadth of experience to achieve the results you want.
Working with a single full-service media partner often results in significant cost savings. For example, paying for a single agency that handles your marketing needs is usually much less expensive than paying two or more companies that only handle specialized aspects of your overall strategy.
In addition to direct cost savings, working with only one partner can drastically reduce the time and resources spent on managing multiple agency relationships.
Choose CoxNext as Your Full-Service Marketing Agency
In summary, working with one marketing agency that provides a comprehensive bundle of services can:
- Help you to consolidate your resources
- Ensure that your branding and messaging remain consistent across all channels
- Aid in effective integration across channels
- Provide you with access to a wealth of expertise
- Deliver significant cost savings
You'll enjoy a more streamlined and integrated approach to your marketing and advertising efforts. The end outcome? Better results and greater cost-effectiveness.
Of course, this all hinges upon which full-service marketing agency you choose.
At CoxNext, our team of digital marketing experts has the skills, knowledge, and experience needed to care for all of your advertising needs. We offer innovative, advanced solutions for a range of marketing pain points — and always tailor each project to the client's specific needs.
Reach out today to start the conversation around our omnichannel strategy and full-service marketing solutions. We'd be happy to answer any questions you may have!
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