Are you running a small marketing agency? Are you committed to helping clients turn their poor marketing performance around? Many small operations have the teamwork and dedication to help customers reach their business goals. However, they may not have the capabilities or resources to accomplish everything a client wants or needs. For example, many digital marketing agencies can't fulfill client expectations for OTT ads or creative services.
If that's the case with your company, there is a potential solution: You can partner with another agency with more resources or expertise in a specific area. That agency can provide your business with "white labeling" services under your brand name. This means you won't have to handle 100% of a client's needs on your own, but you will receive 100% of the credit!
What is White Labeling for Services?
"White labeling" is a term for a specific kind of outsourcing for products or services. White label products are manufactured by a third party, but branded and sold under the purchaser's business name.
In a marketing context, white labeling means that an agency outsources some of its work for clients to a third-party agency — but the final product is delivered to the client under the original agency's brand name.
White labeling provides an excellent solution for agencies with limited time, resources, or expertise. It enables agencies to meet a particular client's needs without stretching their budget too thin or charging exorbitant fees.
Why Consider White Labeling Services?
Several compelling reasons exist for using a white-label service for a specific project or client. Here are just a few key advantages to keep in mind:
1. Increased Revenue and Profitability
White labeling empowers agencies to offer additional services to clients at a competitive price point. Since agencies don't need to hire full-time in-house staff to handle specialized tasks, they can keep overhead costs low. In addition, having a reliable white labeling partner can help agencies consistently upsell their add-on services to interested clients.
2. Ability to Offer a Wider Range of Services
Most smaller marketing agencies offer expertise on a few key aspects of the industry. However, they may be unable to provide the wide range of services needed to maximize a client’s ROI.
This is where white labeling comes into the picture.
Working with a reputable, fully vetted white-label partner gives you access to new resources and expertise. As a result, you'll be able to offer a comprehensive range of services to interested prospects.
In addition, your brand may be able to successfully penetrate new markets, gain a competitive advantage in your current market, and retain a greater number of existing clients.
3. Improved Efficiency and Productivity
Another benefit of white labeling services is an increase in efficiency. Your agency is most efficient and productive when your team focuses on their core competencies. Why disrupt that energy by investing heavily in bringing non-core service in-house? Instead, you can outsource such services to a third-party provider, saving your company a significant amount of time and money.
4. Enhanced Brand Reputation and Customer Loyalty
At the end of the day, your clients are paying you for results — not for how much work your in-house team does. White labeling can help you to completely meet (and even exceed) the requirements for any customer project. As a result, your brand reputation will enjoy a positive boost. Good word of mouth will spread throughout your consumer base by developing your track record of successfully delivering on a wide range of services.
5. Scalability
Your growth potential will increase as your agency adds more offerings to your catalog. Of course, growth may fluctuate depending on several factors, such as the time of year, the number of clients retained, etc. Because of these varying factors, your business needs to be as scalable as possible.
White labeling can help in this area, too. Since you're outsourcing some work to a third-party provider, you won't necessarily have to worry about expanding your internal team. This will cut down on payroll costs and allow your business to stay lean, especially if you hit slow times.
Choose the Right White Labeling Partner
White labeling is an excellent solution for fulfilling all of a client's needs efficiently and cost-effectively. Of course, this is only true if the white labeling partner you choose has the resources and expertise to get the job done right.
At CoxNext, we've helped scores of clients — including smaller agencies — achieve their digital marketing and overall business goals. Reach out to our team today to learn more about our white labeling services. We'd be happy to answer any questions you may have!
