It's clear to many marketers that social media is a powerful way to connect with their target audience and drive brand awareness, lead generation, and ultimately sales. Millions of people log on to [...]

Advanced digital solutions are much more than industry-standard digital advertising products. They encompass a range of tools and techniques that can take your marketing strategy to the next level. [...]

Today, many brands tend to "write off" national advertising because they assume it's going to be out of their price range. In this regard, there is certainly a kernel of truth in that assumption. For [...]

One of the most effective tools in a marketer's "toolbox" is the buyer persona. A buyer persona is defined as: "A fictionalized characterization of your best customer(s) based on information about [...]

After what has been a stressful, challenging, and generally unusual year for many, everyone is looking forward to the new year. As marketers, you can appeal to that excitement and hopefulness by [...]

More and more companies seem to be turning to digital agencies to handle their marketing. As such, you may be wondering if it's best to hire in-house marketers or when to hire a digital agency. There [...]