Effective Buyer Personas: How to Create Them and Why They Matter

One of the most effective tools in a marketer's "toolbox" is the buyer persona. A buyer persona is defined as: "A fictionalized characterization of your best customer(s) based on information about [...]

January 13th, 2021 | Tags: Research, Marketing Strategy |

4 New Year's Resolutions Every Marketer Should Make for 2021

After what has been a stressful, challenging, and generally unusual year for many, everyone is looking forward to the new year. As marketers, you can appeal to that excitement and hopefulness by [...]

January 5th, 2021 | Tags: Marketing Strategy |

Hiring a Digital Agency vs. Keeping it In-House

More and more companies seem to be turning to digital agencies to handle their marketing. As such, you may be wondering if it's best to hire in-house marketers or when to hire a digital agency. [...]

How to Advertise Travel in the Midst of COVID-19

The COVID-19 pandemic has severely limited people's ability to travel, which has subsequently affected the travel industry. While recovery may be slow, it will happen—McKinsey predicts we may have [...]

5 Ways to Help Maximize Attendance For Your Online Events

As people are no longer able to attend live events in addition to many other in-person functions, event planners are making the shift to virtual events. As of 2019, the global virtual events [...]

December 2nd, 2020 | Tags: Marketing Strategy |

Google Reduces Visibility in Search Terms Report: What You Need to Know

Google, like many other platforms, undergoes frequent changes and algorithm updates to further optimize the user experience. If you want your business to keep up and adapt to these updates, it's [...]