What Are the Characteristics of Generation X Marketing?

There is a gap in Generation X marketing: Many in this generation feel left out by brands. However, this gap also presents an opportunity for alert marketers. Companies that do target this relatively [...]

How Do You Target a Baby Boomer?

Is your brand’s audience heavily comprised of baby boomers? Do you want to know how to reach more of them with more effective messaging? The key is leveraging what we know about baby boomers' [...]

Why is Generational Marketing Important?

Every generation has distinct shopping behaviors and responds to marketing differently. If your business has a particular age group making up the bulk of your target audience, it's vital to know how, [...]

How to Begin Marketing with Influencers

One of the most challenging parts of growing your business is reaching more of your target market and effectively communicating your value to them. If you haven’t tried it yet, influencer marketing [...]

Creating a Seasonal Marketing Calendar

For many businesses, marketing — while important year-round — yields more significant results during certain times of the year. Marketing can be more effective when your company caters to significant [...]

Implement These 4 Things Into Your 2023 Marketing Plan

According to the latest industry outlook, almost 80% of marketers agree that marketing has changed more in the last three years than in the previous 50. With so many changes, it's a challenge to keep [...]