How to Create an Omnichannel Marketing Strategy for Maximum Exposure
Did you know that most (73%) customers prefer to shop across multiple channels over exclusively shopping online or in-store? In fact, 20% of customers in the same report said they like shopping [...]
Advertising on LinkedIn: How to Use Demographics for Better Ad Performance
If you have the right audience for it, advertising on LinkedIn can be very profitable for brands. It's ideal for networking with other professionals in the same industry, sharing updates with a broad [...]
How to Effectively Advertise to Cord Cutters
Cable and satellite services have been plummeting since 2007, and advertisers have needed to adapt. In 2007, the first streaming services became available. By 2008, AppleTV and Roku were released, [...]
How to Expand Your Brand When You Have a Small Marketing Department
Good marketing is one of the most important secrets of small business success — whether that be by increasing your ROI, capturing a significant portion of your market consumers, or expanding your [...]
Should You Use Motion Graphics in Your Marketing?
No matter what industry you're in, attracting and keeping consumer attention is challenging. Today, breaking through the noise in the online environment can feel impossible since nearly everyone has [...]