Where Are Local Ad Buyers Spending Their Dollars?

Advertisers are constantly on the lookout for trends that affect their industry and consumers. For instance, it's always a good idea to keep a pulse on how industry peers and competitors use their ad [...]

December 21st, 2022 | Tags: Marketing Strategy, Advertising Budget |

4 Things You Need to Know About Consumer Behavior in the Travel Industry

The travel industry has experienced many changes over the past few years. Travel marketers need to be aware of how changes in consumer behavior should affect their messaging, offerings, and so forth. [...]

November 8th, 2022 | Tags: Marketing Strategy, Industry: Travel |

Let’s Talk About SEM and SEO for Home Services Companies

Home issues arise quickly, and most homeowners do not know anyone to fix their urgent problems, so their first stop is to search online.

Cart Retargeting: A Guide to Reducing Abandoned Shopping Carts

Cart abandonment is one of the biggest challenges businesses face when selling online, leaving many searching for reliable cart abandonment solutions. Studies have revealed a cart abandonment rate of [...]

October 26th, 2022 | Tags: Marketing Strategy |

How to Produce Marketing Creative that Gets Results

Effective marketing has many moving parts, and it can be challenging to find that perfect balance of dynamic creative ads that make up the recipe for success. For instance, marketers want to capture [...]

Are Your Budgets Realistic? Let's Talk Practical Ad Spend

When it comes to ad spend, digital marketing campaign budgets often vary in amount and allocation. However, it'shelpfulto know the importance of experimentation and how to allocate a budget for digi [...]