6 Benefits to OTT Advertising

Over-the-top (OTT) streaming services have become increasingly popular over the years among viewers. As OTT audiences grow, more advertisers are jumping on the chance to use this channel to boost [...]

October 23rd, 2020 | Tags: OTT, Digital Advertising |

Don’t Hit The Pause Button on Your Ad Spend

It can be very easy to pause your paid ads as soon as you feel the need to do so. The ability to pause ads is particularly beneficial for companies in the service industry that may not offer [...]

4 Tips for Pivoting Your Digital Advertising Strategy Before It's Too Late

The world of digital advertising is in a state of constant flux. Marketers must keep up to date with the latest technologies and tools in order to stay ahead of the curve. Moreover, a company's [...]

5 Examples of Good Digital Advertising Campaigns

Everyone has seen an ad that sticks in their mind for years after they first saw it. It could be an ad for a product they actually wanted or something they've never even considered purchasing. The [...]

October 14th, 2020 | Tags: Content Creative, Digital Advertising |

Paid Ads and the Holiday Season: How to Make Yours Stand Out

It takes time to research, plan, and execute great ideas--and holiday ads are no exception. The holiday season offers a critical opportunity for businesses. In 2019, holiday shopping revenue [...]

Impact Your Advertising Strategies with OTT

The history of TV advertising goes back to 1941 when Bulova Watch Company aired its first 10-second ad before a Dodgers-Phillies baseball game. Since then, TV commercials have come a long way from [...]

September 30th, 2020 | Tags: OTT |