Over-the-top (OTT) advertising is one of the most impactful video platforms for reaching targeted audiences as more and more people consume TV through online streaming services. Along with many [...]

Branding is an essential component of any effective marketing strategy. Your brand image is intimately connected with the public perception of your company and feeds into your organization's [...]

Colors are one of the most essential elements in advertising. While the casual consumer may overlook a color scheme’s significance and impact, color theory is an effective framework for marketing [...]

Third-party cookies have been integral for so many businesses when tracking the success of their digital marketing efforts. So, when Google announced that it would eliminate third-party cookies by [...]

With the increasing popularity of streaming services over traditional TV, over-the-top (OTT) advertising is becoming equally prevalent. Today, over 52% of people over the age of 18 subscribe to [...]

Growing your cannabis or CBD business online is one of the best ways to reach new audiences and get more sales from your current target market. According to JAMA Network, in 2019, CBD web searches [...]