Did you know that most (73%) customers prefer to shop across multiple channels over exclusively shopping online or in-store? In fact, 20% of customers in the same report said they like shopping [...]

If you have the right audience for it, advertising on LinkedIn can be very profitable for brands. It's ideal for networking with other professionals in the same industry, sharing updates with a broad [...]

 The key to successful marketing is meeting the buyer at the right place, at the right time, and with the right messaging. Of course, brands can't accomplish this three-fold objective through [...]

When developing and deploying your ad campaigns, it's essential that you know how well previous methods of measuring advertising effectiveness performed and use those ad performance metrics to make [...]

Cable and satellite services have been plummeting since 2007, and advertisers have needed to adapt. In 2007, the first streaming services became available. By 2008, AppleTV and Roku were released, [...]