Social Media Marketing Post-COVID: Marketers Predict the Future

The COVID-19 pandemic has impacted most areas of our lives, and while many are tired of hearing about it, we're facing a "new normal" because of the pandemic. While there are certain changes to [...]

October 30th, 2020 | Tags: COVID-19, Marketing Strategy |

How to Build a Successful eCommerce Advertising Strategy

eCommerce has grown increasingly popular among consumers over the years. Around 65% of the world is expected to have made at least one online purchase by 2021. While the upward trend of eCommerce [...]

6 Benefits to OTT Advertising

Over-the-top (OTT) streaming services have become increasingly popular over the years among viewers. As OTT audiences grow, more advertisers are jumping on the chance to use this channel to boost [...]

October 23rd, 2020 | Tags: OTT, Digital Advertising |

Don’t Hit The Pause Button on Your Ad Spend

It can be very easy to pause your paid ads as soon as you feel the need to do so. The ability to pause ads is particularly beneficial for companies in the service industry that may not offer [...]

4 Tips for Pivoting Your Digital Advertising Strategy Before It's Too Late

The world of digital advertising is in a state of constant flux. Marketers must keep up to date with the latest technologies and tools in order to stay ahead of the curve. Moreover, a company's [...]

5 Examples of Good Digital Advertising Campaigns

Everyone has seen an ad that sticks in their mind for years after they first saw it. It could be an ad for a product they actually wanted or something they've never even considered purchasing. The [...]

October 14th, 2020 | Tags: Content Creative, Digital Advertising |