Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]
LinkedIn has been and remains a great tool and platform for many reasons. It's ideal for networking with other professionals in the same industry, sharing updates with a broad audience, developing [...]
Today, many brands tend to "write off" national advertising because they assume it's going to be out of their price range. In this regard, there is certainly a kernel of truth in that assumption. [...]
One of the most effective tools in a marketer's "toolbox" is the buyer persona. A buyer persona is defined as: "A fictionalized characterization of your best customer(s) based on information about [...]
After what has been a stressful, challenging, and generally unusual year for many, everyone is looking forward to the new year. As marketers, you can appeal to that excitement and hopefulness by [...]
Search engine marketing is a massive component of business success nowadays. For example, Google's first page of search results captures anywhere from 71-92% of web traffic. A company needs to [...]
