How to Use Data to Better Strategize Your Marketing

How to Create an Omnichannel Marketing Strategy for Maximum Exposure

Did you know that most (73%) customers prefer to shop across multiple channels over exclusively shopping online or in-store? In fact, 20% of customers in the same report said they like shopping [...]

September 14th, 2022 | Tags: Marketing Strategy |

Advertising on LinkedIn: How to Use Demographics for Better Ad Performance

If you have the right audience for it, advertising on LinkedIn can be very profitable for brands. It's ideal for networking with other professionals in the same industry, sharing updates with a broad [...]

Why You Need to Do Research Before You Begin a Campaign

 The key to successful marketing is meeting the buyer at the right place, at the right time, and with the right messaging. Of course, brands can't accomplish this three-fold objective through [...]

How to Evaluate the Effectiveness of Your Ads

When developing and deploying your ad campaigns, it's essential that you know how well previous methods of measuring advertising effectiveness performed and use those ad performance metrics to make [...]

How to Effectively Advertise to Cord Cutters

Cable and satellite services have been plummeting since 2007, and advertisers have needed to adapt. In 2007, the first streaming services became available. By 2008, AppleTV and Roku were released, [...]