Data 101: The Different Types of Data

Measuring marketing campaign performance is an important activity for just about any modern business. It's been said that "if it can't be measured, it can't be improved," and companies should [...]

August 4th, 2021 | Tags: Research |

Motion Graphics – Not Just a “Pandemic Fad”

  Motion graphics picked up steam throughout the COVID-19 pandemic; as live-action multi-person productions grew more complicated to arrange, companies turned to motion graphics for marketing [...]

Don't Cry Over Spilled Milk… A Cookie-Less Digital World Isn't Such a Bad Thing

As a growing number of browsers begin to block third-party cookies, advertisers may worry that they will lose consumer information. While these concerns are understandable as a cookie-less world [...]

Are You Ready For It? Live Entertainment is Making a Comeback and So Should Your Marketing

The COVID-19 pandemic had a devastating impact on both individuals and organizations around the globe. Many businesses were hit hard by the outbreak and the resultant lockdowns. However, in many [...]

Get Ready to Jet Set: How to Advertise Around the Influx of Post-COVID Travel

As the pandemic and its accompanying restrictions are letting up, post-COVID travel is gearing to be back and booming. With the gradual return of normalcy, this is the travel industry's time to [...]

July 7th, 2021 | Tags: COVID-19, Industry: Travel |

Data Management and Its Influence on Your Campaign Performance

Data management is the process and tools your company uses to control how data gets collected, stored, and used. Data management also focuses on protecting the data, which is increasingly more [...]

June 30th, 2021 | Tags: Advanced Data, Marketing Strategy |