The Importance of Diversity and Inclusion in Marketing

If we'velearned anything in thelast few years, it's how important diversity and inclusion are in general — including diversityin marketing.Marketing often follows society’s trends and changes, so you [...]

Growing Your Business with Influencer Marketing on TikTok

One of the most essential pieces ofgrowin your brand is effectively targeting your ideal audience. If you have a younger demographic in mind (mainly Gen Z and Millennials),then TikTok is a great [...]

March 2nd, 2022 | Tags: Digital Marketing, Social Media |

5 Effective Marketing Strategies for Higher Education

The higher education sector is a very competitive field, and the events of the last couple of years have only added to the pressure that institutions are under. For instance, a recent report found [...]

February 23rd, 2022 | Tags: Marketing Strategy, Digital Advertising |

4 Benefits of Partnering with One Digital Media Agency

If you operate a business, you know the importance of effective marketing. After all, marketing campaigns attract new customers to your company and help your brand grow in terms of reputation and [...]

February 16th, 2022 | Tags: Marketing Strategy, Digital Marketing |

Do You Have Advertising Hesitancy? Here's How to Market During Challenging Times

It may not be second nature for business leaders to advertise during hard times - whether those hard times include a recession, a pandemic, or a downturn specific to one industry. In fact, many find [...]

February 9th, 2022 | Tags: Digital Advertising, Digital Marketing |

Level Up Your Digital Marketing: Here’s Why Podcast Advertising is Worth It

If you want your brand to evolve with a fast-growing marketing channel, it’s time to consider advertising on podcasts. Podcasts are a rapidly growing trend with millions of listeners. Research by In [...]

February 2nd, 2022 | Tags: Digital Marketing, Podcast Advertising |