If we'velearned anything in thelast few years, it's how important diversity and inclusion are in general — including diversityin marketing.Marketing often follows society’s trends and changes, so you [...]

One of the most essential pieces ofgrowin your brand is effectively targeting your ideal audience. If you have a younger demographic in mind (mainly Gen Z and Millennials),then TikTok is a great [...]

The higher education sector is a very competitive field, and the events of the last couple of years have only added to the pressure that institutions are under. For instance, a recent report found [...]

If you operate a business, you know the importance of effective marketing. After all, marketing campaigns attract new customers to your company and help your brand grow in terms of reputation and [...]

It may not be second nature for business leaders to advertise during hard times - whether those hard times include a recession, a pandemic, or a downturn specific to one industry. In fact, many find [...]

If you want your brand to evolve with a fast-growing marketing channel, it’s time to consider advertising on podcasts. Podcasts are a rapidly growing trend with millions of listeners. Research by In [...]