With the increasing popularity of streaming services over traditional TV, over-the-top (OTT) advertising is becoming equally prevalent. By 2026, it's expected that OTT will have 12 million new users, [...]
OTT advertising has been on the rise for several years in terms of popularity and profitability. A 2019 study by Roku projected that some 60 million American households would access video exclusively [...]
Have you been wondering if video advertising is even worth it since everyone seems to be doing it? Well, the answer is yes. More people are consuming video content than ever before! Just because [...]
Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]
Companies in today's plugged-in world are always on the lookout for new and effective ways to interact with and engage their consumer base. One of the most powerful advertising mediums that have [...]
Over-the-top (OTT) streaming services have become increasingly popular over the years among viewers. As OTT audiences grow, more advertisers are jumping on the chance to use this channel to boost [...]
