What Is the Best Way to Market to Millennials?

Millennials are now the largest generation, surpassing even baby boomers. As a result, many brands are interested in targeting this demographic. They typically don't respond well to traditional forms [...]

What Are the Characteristics of Generation X Marketing?

There is a gap in Generation X marketing: Many in this generation feel left out by brands. However, this gap also presents an opportunity for alert marketers. Companies that do target this relatively [...]

How Do You Target a Baby Boomer?

Is your brand’s audience heavily comprised of baby boomers? Do you want to know how to reach more of them with more effective messaging? The key is leveraging what we know about baby boomers' [...]

Why is Generational Marketing Important?

Every generation has distinct shopping behaviors and responds to marketing differently. If your business has a particular age group making up the bulk of your target audience, it's vital to know how, [...]

How to Begin Marketing with Influencers

One of the most challenging parts of growing your business is reaching more of your target market and effectively communicating your value to them. If you haven’t tried it yet, influencer marketing [...]

Creating a Seasonal Marketing Calendar

For many businesses, marketing — while important year-round — yields more significant results during certain times of the year. Marketing can be more effective when your company caters to significant [...]