Paid Ads and the Holiday Season: How to Make Yours Stand Out

It takes time to research, plan, and execute great ideas--and holiday ads are no exception. The holiday season offers a critical opportunity for businesses. In 2019, holiday shopping revenue [...]

Impact Your Advertising Strategies with OTT

The history of TV advertising goes back to 1941 when Bulova Watch Company aired its first 10-second ad before a Dodgers-Phillies baseball game. Since then, TV commercials have come a long way from [...]

September 30th, 2020 | Tags: OTT |

Is Your Paid Advertising Effective?

Many business owners and marketing managers struggle to prove the ROI of their digital advertising efforts. In fact, only around 39% of marketers say they feel successful at tracking their [...]

The Power of Retargeting: How to Capitalize on Cart Abandonment

You know those annoying ads you get on social media or other websites after leaving items in your cart? Those are retargeting ads, and they work! Retargeting keeps your potential customers from [...]

3 Ways to Use Digital Advertising to Transform Your Political Campaign

The 2020 political season has caused more buzz than most that came before it. An important aspect of an engaging political campaign is one that successfully utilizes digital advertising.

September 17th, 2020 | Tags: Marketing Strategy, OTT, Digital Advertising |

How to Track ROI for Your Digital Marketing Efforts

Understanding how to track the return on investment (ROI) for your digital marketing efforts can be tricky. In fact, fewer than two-thirds of marketers actually share their digital marketing ROI [...]

September 16th, 2020 | Tags: Marketing Strategy, ROI, Digital Advertising |