Q&A: Adapting Creative Messaging during Coronavirus Outbreak

Just a month ago, we were all reading the news and wondering how serious the coronavirus outbreak halfway across the world was going to be. Then, after it spread across the globe, we started [...]

April 14th, 2020 | Tags: Content Creative, COVID-19 |

James M. Cox Foundation Joins the Effort to Feed the Frontline

The James M. Cox Foundation, Tull Foundation, Wilbur and Hilda Glenn Family Foundation and the Douglas J. Hertz Family Foundation announced a $325,000 donation to help feed frontline workers [...]

April 9th, 2020 | Tags: Cox Enterprises News, COVID-19 |

Your Brand Can’t Be Everywhere at Once

But an omni-channel strategy is the next best thing In an age where social platforms are introduced about as often as new flavors of potato chips, many brands (and people) fall into a trap. [...]

April 1st, 2020 | Tags: Marketing Strategy |

Q&A: Using Snapchat to Increase College Enrollment

Reaching very young people (13-24) has become increasingly difficult for advertisers. They’re generally not on Facebook and they’re using Instagram less and less. This is especially problematic [...]

March 23rd, 2020 | Tags: Social, Marketing Strategy |

Q&A: eSports is Real and It’s Way Bigger than you Think

  If you’re over 40, the whole concept of eSports probably sounds like a joke. People paying good money to watch other people play video games? Seriously? Yes. Seriously. In 2018 there were 215 [...]

March 6th, 2020 | Tags: Marketing Strategy |

Bringing Stem to Students

Imagine a world where Netflix makes your kids smarter, and Youtube is safe. A world where K-12 children can live-stream classes from the very best instructors in courses like robotics, [...]

February 26th, 2020 | Tags: Cox Enterprises News |