How to Use Advertising to Increase Enrollment for Higher Education Institutions

Colleges and universities are not only centers of learning, but in today's world, they are also businesses in their own right. As a business, one of the main goals for any higher education [...]

Why Auto Dealers are Using OTT Over Traditional TV to Sell More Cars

Over-the-top (OTT) advertising is one of the most impactful video platforms for reaching targeted audiences as more and more people consume TV through online streaming services. Along with many [...]

May 10th, 2021 | Tags: OTT, Industry - Automotive |

Don't Forget Branding -- Your Reputation Depends On It

Branding is an essential component of any effective marketing strategy. Your brand image is intimately connected with the public perception of your company and feeds into your organization's [...]

May 3rd, 2021 | Tags: Branding |

Getting an Edge on the Competition with Color Theory

Colors are one of the most essential elements in advertising. While the casual consumer may overlook a color scheme’s significance and impact, color theory is an effective framework for marketing [...]

April 28th, 2021 | Tags: Content Creative, Content Marketing |

How to Track Your Success in a Cookie-less World

Third-party cookies have been integral for so many businesses when tracking the success of their digital marketing efforts. So, when Google announced that it would eliminate third-party cookies by [...]

April 20th, 2021 | Tags: Advanced Data, Digital Advertising |

Upping Your Digital Marketing Game: How to Utilize OTT to Your Advantage

With the increasing popularity of streaming services over traditional TV, over-the-top (OTT) advertising is becoming equally prevalent. Today, over 52% of people over the age of 18 subscribe to [...]

April 14th, 2021 | Tags: Video, OTT, Digital Advertising |