The COVID-19 pandemic has impacted most areas of our lives, and while many are tired of hearing about it, we're facing a "new normal" because of the pandemic. While there are certain changes to [...]
eCommerce has grown increasingly popular among consumers over the years. Around 65% of the world is expected to have made at least one online purchase by 2021. While the upward trend of eCommerce [...]
Over-the-top (OTT) streaming services have become increasingly popular over the years among viewers. As OTT audiences grow, more advertisers are jumping on the chance to use this channel to boost [...]
It can be very easy to pause your paid ads as soon as you feel the need to do so. The ability to pause ads is particularly beneficial for companies in the service industry that may not offer [...]
The world of digital advertising is in a state of constant flux. Marketers must keep up to date with the latest technologies and tools in order to stay ahead of the curve. Moreover, a company's [...]
Everyone has seen an ad that sticks in their mind for years after they first saw it. It could be an ad for a product they actually wanted or something they've never even considered purchasing. The [...]
