Pinterest is Betting on SMBs and DTCs

For small and medium businesses – especially direct-to-consumer businesses – Facebook and Instagram can feel like the only way to reach new customers. But, according to AdExchange, Pinterest is [...]

February 19th, 2020 | Tags: Social, Marketing Strategy |

COX Named a Best Place to Work for LGBTQ Equality

Do the right thing. Always. That’s what we strive to do here at Cox, and for the second year in a row, we’re being recognized for it.

January 27th, 2020 | Tags: Cox Enterprises News |

Facebook Pixel 101

The Facebook pixel is simply a chunk of code. It sits silently and invisibly within your website. It’s only triggered when someone does something on your site (buys something, subscribes to [...]

December 4th, 2019 | Tags: Social, Marketing Strategy |

Facebook VP Says Focus on your Creative, Leave the Targeting to the Machines

In an interview with AdExchanger, Facebook’s VP of Global Marketing Solutions, Simon Whitcombe, stressed the importance of having the right creative, especially for direct-to-consumer brands.

November 14th, 2019 | Tags: Social, Content Creative, Marketing Strategy |

eMeet the Cord Cutters

An intro to advertising to cord cutters Before we dive into who’s cutting what and how to reach them, let’s look at the numbers. Here’s what ​Roku​ found in 2019.

October 7th, 2019 | Tags: Content Marketing, Marketing Strategy |