Measuring the Success of Your Digital Marketing Efforts with KPIs

All brands want to know whether their digital marketing efforts were successful. All too often, they do not know how to measure or what to measure in order to get the numbers they're seeking. How [...]

July 29th, 2020 | Tags: Marketing Strategy, ROI |

How to Get Started with OTT and Streaming

Over the last several years, OTT and streaming services have become increasingly popular, both for viewers and advertisers looking to get more ROI out of their marketing. OTT, or "over-the-top [...]

July 22nd, 2020 | Tags: OTT |

Why You Don’t Need to Wait for Sports to Return to Engage with Sports Fans

With sports being canceled abruptly this year due to COVID, sports fans, sponsors, and the teams themselves are anxiously awaiting for the return. As teams prepare to return to their arenas, your [...]

July 15th, 2020 | Tags: Marketing Strategy |

Why Am I Not Seeing ROI from My Current Marketing Efforts?

Many businesses quickly grow frustrated with the failure of their marketing efforts to produce the ROI they want. This can cause people to give up. Unfortunately, giving up on advertising can [...]

July 8th, 2020 | Tags: Marketing Strategy, ROI |

Content Marketing is a Powerful Tool

Content marketing may seem like a product of the internet age, but it’s actually been around for ages. From mimeographed newsletters to glossy market watch brochures – there are even 17th-century [...]

Cox Named No. 17 on DiversityInc List

  Cox earned the No. 17 spot on the 2020 DiversityInc Top 50 Companies for Diversity list. This marks the fifteenth time the company has been recognized among the nation’s top corporations for its [...]

June 3rd, 2020 | Tags: Cox Enterprises News |