The Best Ways to Track Your OTT Advertising ROI

Over-the-top (OTT) advertising is a lucrative advertising medium that can benefit many businesses through highly targeted video ads. However, some people may not know how to measure the success of [...]

January 27th, 2021 | Tags: ROI, OTT |

How to Use LinkedIn Website Demographics for Better Ad Performance

LinkedIn has been and remains a great tool and platform for many reasons. It's ideal for networking with other professionals in the same industry, sharing updates with a broad audience, developing [...]

How to Scale Your National Advertising with a Local Budget in 2021

Today, many brands tend to "write off" national advertising because they assume it's going to be out of their price range. In this regard, there is certainly a kernel of truth in that assumption. [...]

Effective Buyer Personas: How to Create Them and Why They Matter

One of the most effective tools in a marketer's "toolbox" is the buyer persona. A buyer persona is defined as: "A fictionalized characterization of your best customer(s) based on information about [...]

January 13th, 2021 | Tags: Research, Marketing Strategy |

4 New Year's Resolutions Every Marketer Should Make for 2021

After what has been a stressful, challenging, and generally unusual year for many, everyone is looking forward to the new year. As marketers, you can appeal to that excitement and hopefulness by [...]

January 5th, 2021 | Tags: Marketing Strategy |

Top 10 Google Ranking Factors of 2020 and How to Optimize for Them in 2021

Search engine marketing is a massive component of business success nowadays. For example, Google's first page of search results captures anywhere from 71-92% of web traffic. A company needs to [...]

December 30th, 2020 | Tags: Technology, Search |