If you want your company's presence online to grow, you need to develop an effective digital marketing strategy. However, most companies don’t actually understand what that is or how to create one.
A digital marketing strategy describes a set of actions that use various online marketing channels (paid, owned, or earned media) to achieve different goals. Put simply - a digital marketing strategy is a plan that allows your business to fulfill your specific digital goals through carefully selected online marketing. Developing a solid digital marketing strategy has been known to produce results. In fact, blogging alone can be attributed to big wins. Here are six reasons why it’s beneficial to your success to have a custom digital marketing strategy.
1. True to Your Brand
One of the most challenging tasks for a business to understand is how to balance its branding with the changing market. However, this task doesn’t need to be complicated. If you have a solid digital marketing strategy, you can see results while staying true to your brand, no matter what issues arise. Let’s take a look at how that works:
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- Your digital marketing strategy can help you stay on your target audience's radar by ensuring that you establish consistent branding across different platforms that your audience uses, such as Facebook and LinkedIn, for example.
- Your digital marketing strategy can help you not focus all of your energy on one platform, while at the same time helping you branch out in a way where you are not spreading yourself too thin.
- Your digital marketing strategy lets you focus on the quality and not the quantity of the leads you generate, which helps you cultivate relationships that will give your brand the relevance it needs to create additional conversions.
2. Allows You to Better Reach Your Target
A custom digital marketing strategy allows you to focus on audience targeting, meaning you will reach those individuals interested in your services or products and move them into the "potential customer" category. Plus, it decreases your chances of wasting time and money on those uninterested in your offerings. This strategy can get you results.
Tammy Duggan-Herd, a director of marketing at Campaign Creators, found that when they focused their digital marketing strategy on audience targeting, their agency saw a 744% increase in their organic traffic within one year.
3. Connect with Your Audience on a More Personal Level
When you create a digital marketing strategy that lets you focus on your target audience, you can connect with them on a more personal level. You may be wondering, ”Why is this so important?” Because the best way you can create strong customer relationships is by providing your customers with a personalized experience. With the help of a custom digital marketing strategy, you can achieve this personal connection.
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- Your digital marketing strategy can help you implement ways you can interact with customers using relative messaging.
- Your digital marketing strategy can help you incorporate a solution to use in email campaigns or social media display ads.
As you connect with your audience personally, your engagement levels will not only strengthen, but you will see an increase in your sales and start building long-lasting relationships with your customers. From a business perspective, this can mean big things for your company. The odds of closing a deal with an existing customer are 60-70% more likely than the 5-20% odds with a new prospect.
4. Your Ads are Optimized for the Platforms You’re On
Creating a digital marketing strategy can quickly help you figure out what’s working, what’s not, and where your advertising dollars should go. For example, many organizations rely heavily on social media advertising and will do or spend anything to get their content in front of their social media customers. However, without a solid strategy, this plan can produce you with less than stellar results.
For example, Facebook posts saw a 20% decline in engagement from brand posts since January 2017. That’s why it’s imperative to not only be smarter but more tactical when optimizing ads on different platforms, and developing a custom digital marketing strategy can help you achieve your goals.
5. More Engaging Content
For your digital marketing strategy to work, you need to understand your customer. This allows you to provide and deliver the content that your customer wants through the right channels at the right times. You can invest countless dollars and time into your digital marketing, but if your content does not engage your target market, it becomes a wasted investment. Today, compelling content is critical in maximizing your marketing ROI, so much so that 72% of online markets believe content creation is their most effective SEO tactic.
6. The Strategy is Based Around the Goals You Have Set
Setting a custom digital marketing strategy does not have to be difficult. In truth, it can be based on the goals you’ve set for yourself and your company. When your digital marketing objectives are rooted in your desire to serve your target audience, the end results can mean naturally flowing sales. For example, if your goal is to engage more with the customer, use your digital marketing strategy to do just that.
Regardless of what industry you’re in, your customers want to be heard, understood, and seen. With the help of a custom digital marketing strategy, you can achieve these goals and so much more. A custom digital marketing strategy is designed to help your business focus on what matters, what needs to get done, and how to achieve the goals you want. A digital media partner can help you craft the perfect plan that will go the distance and ultimately grow your bottom line. 
